Hashed - brand identity

Hashed Brand Identity

ABOUT THE CLIENT
Hashed is a cannabis company based in Vancouver, BC, that provides premium cannabis products across North America. Hashed aims to take a more modern design approach to challenge the status quo of design in the cannabis industry. The company name is inspired by the word "hashish," which originates from the Arabic language, roughly translating to "grass ."

CHALLENGE
The goal of this project was to create an identity that resembled the cliche cannabis representation of a green marijuana leaf but more simplified, modern and fresh looking. Along with creating an identity, the goal was to develop modern packaging designs that appealed to the outdoor/adventure demographic.

SOLUTION
To achieve this goal I created a simple logo design that is easily recognizable which allows the logo to be memorable. While the Hashed cannabis logo uses a leaf symbol, it’s clean, simple, and fresh-looking — not as literal or cliche as other cannabis leaf logos. With a modern all caps wordmark and a stacked layout that gives plenty of attention to the leaf-inspired symbol, this logo is unified and versatile.

A well-designed package is essential in the cannabis industry, as it needs to communicate the product offering, as well as details like size, strain, and characteristics. The Hashed packaging uses a clean, sans-serif typeface to match the logo style, ensuring that all the information is legible while giving clear visual hierarchy to elements that are more important (product size and type).

All the products have a similar design, but each kind of strain is a different colour. The different colours allow customers to identify the different cannabis strains easily.

Check out the full project on my website:
https://kaejon.com/hashed

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Do you have a project you’d like to collaborate on? Email me: hello@kaejon.com