Send: Same Day Delivery

Send: Same Day Delivery is an exciting platform for on-demand delivery of groceries and daily essentials and was conceived during the peak of the COVID-19 pandemic in Sydney, Australia.

My task was to design and develop a platform that caters to a 3 key stakeholders. Brick and mortar retailers, Users of the app itself and personal shoppers (people who collect and deliver orders).

There were 3 core problems the platform aimed to solve:

- Make groceries and daily essentials more accessible for those stranded in isolation and unable to gain access to basic needs.

- Offer on-demand delivery as a service to retailers who experienced a significant decline of in store foot traffic.

- Create employment opportunities as personal shoppers for those that had lost their jobs or had gone on reduced hours.

My task was to design and develop the entire platform.
Everything from the brand identity, colour scheme, brochures, website and of course the mobile apps.

Send was really pioneering this sort of grocery delivery service in Australia as there are numerous takeaway food delivery apps such as Uber Eats, Deliveroo, DoorDash and Menulog, however, there were some key differentiating factors that made Send an entirely different platform in nature.

Some of the main difference I was able to identify during the discovery phase were:

- Delivery apps like Uber Eats relied on a system whereby you can only order products from a specific restaurants. You are unable to purchase goods from numerous places which means as a customer, you are limited to the products of one restaurant. A good example of this was a butcher I found listed on Deliveroo. I thought it wasn't very often that I would purchase meat without it accompanied by other items. This would be a key differentiator in terms of a grocery delivery app with a diverse product range.

- Secondly, food on third party delivery apps are purchased almost exclusively with the intent of receiving the food within 30 minutes. Whilst there are options to schedule deliveries in the future, most users order on-demand. Whilst on-demand delivery would be a core competency for Send, I imagined there would be a more even spread of on-demand deliveries and scheduled deliveries.
I also felt a 1 hour turnaround made more sense in terms of groceries, as half an hour isn't really enough time for a shopper to collect and deliver groceries which are typically much larger batch sizes. I also applied a minimum order value of $20 to ensure every order would be worth while for shoppers and provide decent earning potential. It would also encourage users to pick up more items to make the most of the batch.

Once I was able to identify the above key differentiating factors between food delivery and grocery delivery, this helped me determine the various nuances in functionality that would make Send different yet familiar to new users, reducing the learning curve and driving transactions.

There were a number of features I felt would be important to include:

- Live shopper tracking
- Apple Pay & Google Pay for seamless payments
- Save favourites for easy access
- Reduced section where users can easily find great deals

To summarise, Send was an extremely exciting project to work on and is currently live in the app stores.

It is pioneering an exciting space in Australia and i'm looking forward to seeing how people use the app :)