El Toro Steakhouse Identity Design

Since this is a branding project for a steak restaurant who reached me out to come up with a logo to evoke "wild" hunger feelings of carnivorous people and economically upper-mid class of the city, I let the beast out to design one.

After a thorough process of market discovery and research on psychology, a vivid red color and the illustrations of a barbecue smoke merged into the final version of the logo.

I can hear some of you guys yelling at the screen like "Where the heck is 'toro' figure?" Guys please, if you look at the logo very carefully, you can see it.*

El Toro Steakhouse is actually a non-client, all fictional product of mind.