I've been working on several different concepts for a new homepage for InVision and could use your help...
Which version connects with you more and/or peaks your interest?
View the attachment for real pixels and both versions
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26 days ago
I think the office picture works better but maybe not so dark? If there was a picture that better represented 'collaboration' I would choose that. Photos of people do not tell me anything, plus he doesn't look very excited.
2 ! :)
@Aaron Stump First off, really great work!
Further to @Kyle Schmitz comment, I agree about the office pic version but made slightly lighter. I think a better photo for collaboration would be two designers chatting/sketching/designing at a desk maybe?
The other version? Unfortunately everytime I see this photo of this guy, and no offence to him at all, but I cannot stop laughing at @Incredipixel's comment on @Bill's shot here. It still cracks me up :D
It reminds me a bit of http://www.crowdpilot.me/ I guess if the "angle" leads the users eye to somewhere purposeful it would make sense. Or if it happened to imply an interaction or animation that would happen on the site it would work. The tangent and the way the text falls off the edge of the dark edge is where my eyes go, and it seems a bit distracting. Wonderful grid and photography though...cheers!
@Marc Reisen the image of the split screen is simply to show the two versions I am considering. Its not intended to be the final design. The full versions attached show the two different concepts in detail
@Kyle Schmitz thanks for the feedback
@Marc Reisen I think you may have missed the attachment bud? The shot above is not the design. They are two different designs, both of which are in the attached file.
@Luke Etheridge thanks for the feedback. I was unaware of @Bill design version using that image. The image is really just a placeholder but the concept is still to show designers that use InVision
The second one seems "cooler" but that might just be me not liking the first photograph. The photo of a single person has a much more personal feel to it, but not sure if that's appropriate for the brand.
@Aaron Stump Thanks for the update. Understood, just not very clear. Happy decision making!
@Luke Etheridge I saw both attachments. But the way the image was advertised in the composition looked like a "meshing" of the two. Happy to see the community responds to the feedback so thoroughly!
Initial thoughts on each concept...
This.) The full-colored background featuring an individual makes more sense if you're targeting designers. Feels more personal.
That.) The monochromatic background and non-personal photo gives of a corporate vibe so I'd say this concept is more appropriate for targeting businesses/agencies.
I really like both. I'd have to say the bottom would be better overall in terms of readability since some photos would have better/worse backgrounds for the white text.
Keep up the solid work @Aaron.
@Shaun Moynihan solid feedback... thanks!
@Marc Reisen Got ya. Hope I didn't come across as rude at all mate. Just thought I'd give it a mention.
#2 is solid.
I wouldn't do the dark overlay!
Wow, this is looking really spectacular Aaron!
@Mat MacQuarrie thanks man
I think it's easier for your customers to identify themselves and engage with the context in which the tool will be used (the office shot, showing people and computers. Perhaps a larger detail of groups of people would work even nicer?).
If you show them a designer in the main stage shot, not all your customers will identify or engage with it, as it will probably reflect more an individual than a service.
@Mauricio Estrella great feedback, thanks
@Aaron Stump I'd say that if you are trying to highlight designers, a picture of the designer is way better than a workspace. That said, it seems like it would be much more effective if you had some sort of title/quote type thing for each designer. That direction is really all about selling the use case, so I feel like you need to go all the way and show not only the designer but how they use the product.
..maybe that is as simple as a title and a link to see how they use it.
You could cycle through photos of people?
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