Karla Vivian Beachwear - Rebranding

A lot of prints! The new Karla Vivian Beachwear brand was created to emphasize two important aspects of the brand, elegance and exclusive prints. The elegance is communicated through a clean, modern signature, with high contrast, wide width and a suggestion to a serif typeface. The supporting elements are the exclusive prints created by the Karla Vivian team. The exclusive prints emphasize the thematic aspect and the exclusivity of the brand and join the signature in the composition of all company's marketing materials. The colors combine the refreshing water and the summer days, they were inspired by the shades of the sea water, the sand and the copper color of the sunset. In it's collateral material, the brand uses copper hot stamping in logo applications, giving the brand shine and even more elegance, always with harmonious compositions where the print is the star.
The Karla Vivian Beachwear brand replicates the quality and elegance of the renowned Atelier Karla Vivian in beachwear pieces. In an exquisite authorial and handcrafted work, the brand focuses on elegance and Brazilianness, with pieces designed to beautify women of different bodies and ages.
All photos and prints presented here are from the Karla Vivian Beachwear brand.