Blog Visual Identity Redesign Homepage — RoadToBlogging

My first Dribbble upload!

This is the homepage from a recent visual identity redesign project I worked on together with @iamahfaz

I worked with them to improve their positioning and explore a design direction.

The primary goal was to create a professional and authoritative impression on the viewer's minds. The clean, minimal look reflects the nature and personality of the blog founder.

The secondary goal was to increase subscribers and lower bounce rates. That was achieved by introducing relevant CTAs, content upgrades, and a creating distraction-free blog reading experience.

One of the main challenges was to create an impression that is modern, accessible, yet highlights the legacy (of teaching blogging for almost a decade now) through storytelling.

My roles in the project:
- Research and copywriting
- Website Design and Development

Logo and background illustration created by @iamahfaz

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