UI Vegan Recipe App Concept Art

My first idea was to design a ‘swipe’ style app. After evaluation, I decided that this may be harder for users to scroll. I then designed a vertical scroll concept which would be more effective, allowing me to show a section of a second recipe that shows that there is more content below. Scrolling would also be a more natural gesture for mobile users as it is the same as other interfaces i.e. Facebook. I also added a call to action (CTA) to encourage users to click through to another page.