Xbox’s 15th Year Anniversary Logo

I was briefed in by the Xbox UK team to design a major moment for both the company and the entire games industry, a logo celebrating 15 years of Xbox. As a passionate Xbox gamer, this offered an exciting opportunity to take my love of the brand and create something unique.

It was easy for me to look back at the older consoles, controllers and game characters and see how much Xbox has grown in popular culture. I tried to reflect that as I sketched out ideas and used Illustrator to present the designs, including: console evolution, controller development and a character montage.

In the end, it was my loving Xbox route that was selected to be used by Xbox in the #15YearsOfXbox campaign. My final design allowed gamers to focus in on their best gaming memories and everything they love about Xbox. This was represented by the origami heart and reinforced with the nexus sphere.

I still get a buzz when I meet new gamers using this as their profile photo.