Apprenda 5.0 was released this morning and we were fortunate enough to partner with them to help make this happen. We helped create the brand new product UI as well as the new apprenda.com homepage (shown here).
Huge congrats to Apprenda on this awesome release. We're honored to be a part of it!
Created by Iron to Iron
about 1 month ago
This is Awesome!
That is a beautiful thing.
nice job :D
I like the overall direction and use of color and textures-nice job.
Such color. Much awesome.
Amazing work Kevin, so impressed by this and your entire portfolio, it's all amazing.
@Philip Lester Thanks so much man – such a great comment to receive!
Great site Kevin. The colors and textures work really well. Also, I love the type choices. Looks super sharp!
Looking great man!
Brilliant. So many great elements here.
Bug on chrome (mac osx), when I visit this page: http://apprenda.com/team/leadership/#bio-jesse-kliza
Dropdowns for menu get hidden behind the bio box (probably has something to do with z-index)
Kevin — I'd be interested to know how well this converts? The page has a LOT of design / elements / style. Do you think you could better serve the product by turning down the visual style to focus more on the content? Took me a few goes to work out exactly what this software is / does…
Looks brilliant. I like how you've presented it as well. Really great! Well done!
Nice work :)
@Tamerlan Soziev great catch! I'll get that fixed up right away.
@James De Angelis Hey James, Really good question. Prior to this new homepage, which is primarily focused on introducing the latest release, was a homepage that described their product very clearly. Since the launch we've moved that old homepage here under "platform overview". Once the news of this release has passed we'll likely replace back with something that explains the service a bit more clearly. All in all, this was an effort to really emphasize the 5.0 release to their target audience – similar to how apple changes their homepage to focus exclusively on whatever their latest product is.
Thanks for brining this up though. I can totally see how a user who is not familiar with the product already could get confused.
@Kevin Richardson Ahh, the overview page certainly does a better job :) Not sure if I quite understand strategy behind moving that somewhere else though, Is the product focussed more on retaining exisiting customers than aquistion right now?
Just another quick thought too — The current homepage is *really* jargon heavy, might it be a case of working on the language to simplify this a bit?
@James De Angelis Yeah, the new homepage is definitely geared towards existing customers as well as prospects who are in that particular niche of the industry. (Java & .net developers, CTO's, and CEO's of enterprise companies...) Thanks for the input though. I'll definitely look through all of the content and think through ways that we can simplify the content a bit so it's more digestible for a wider audience.
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