ABC logo transformation

Before the brand's 35th anniversary, the ABC detergent brand team expected to create a more legible, contemporary brand identity approach for the next generations.
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And we were fortunate enough to work for ABC detergent re-branding. 
The goal was to bring simplicity and elegance to the brand while still keeping the visual look of the existing ABC logo.
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Full Project at Behance: https://www.behance.net/gallery/98549421/ABC-Detergent-Rebranding