Case Study — Sneak Peak 4 👀
Hey friends,
I'm continuing to curate some of the content that will be going on BCAA's case study on my personal website.
One of the major shifts we implemented on the new site was their membership flows when purchasing a new product. We wanted to make it very simple and friendly to the user during this process (using easy-to-understand language and clear progression throughout the flow), as most of the feedback around their old site was that it was hard to make edits once they made their selections, and hard to understand what they were buying. We wanted to make it as easy as possible for them to be able to understand the difference between each product, update personal details, add new applicants to their plan, or change their product once they were in the flow. Above is a snippet of what we came up with.
Stay tuned for the full case study I'll be posting on my personal website soon.
Thoughts are welcome :)
With love,
Steve
