Close to final design. We have altered the colour sequence in the graphic: putting the visual focus on the walls rather than the floor. The original colour pattern seemed to distract from the 3-D aspect a little, created the wrong focus point.
As I have shrunk the logo-mark down for this revision, I ended up creating medium weight of the Panelit font, as the bold was too bold and regular was too light.
This is the key-line version.
For printing purposes: letterheads, business card and other forms of marketing etc, the roof will be white and then embossed or a Spot-UV applied thus lifting a portion of the building up from the paper. For web use, a 2-3% tint will be applied as the image shows.
over 2 years ago
Great work. Graham, can you give some notes for font I made? I'm note sure about some symbols.
Oh yeah, the font is much better. But I love the mark, it's so clever!
Reminds me too much of ClearLeft logo: http://clearleft.com
Natan : Can't say I particularly see how this is similar? Rather than just saying reminds me too much of anything with a square and perspective, be nice to hear more thoughts about it, otherwise I am not quite sure how to take your comment.
Many logos share will similar characteristics, this doesn't mean that Clearleft has rights on semi isometric squares.
The important thing to remember is the context and the audience for each logo. If Panelit shared the same industry space as Clearleft then I still would not consider this a similar logo, but if it did, then sure, same audience would mean having to be careful. If the colours were similar, if the actual build and form were close to identical as well as the typography then I would take notice.
As Clearleft and Paneilt really couldn't be that different in terms of business and audience: one is software and one is constructions then there really is no problem.
Ema : The font was quite tricky actually to get just 'so'. ANy time I changed the size of the graphic then this really altered the perceptive weight of the font. So had to change the weight a few times.
Hopefully the overall weight now works with the graphic. :)
Graham you can take my comment anyway you prefer ... You can either see the similarity or not. And how you deal with your conclusions is also up to you. I merely shared my thoughts since I was under the impression you are interested in honest feedback.
Wonderful work, sir!
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