Method & Craft Logo - Update
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Show and tell for designers.
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9 Responses
Pro
Phil Coffman
Decided to try the ampersand on the same line as "Craft" so it's more legible. Also tweaked "Method" a bit. Definitely think this is stronger, thanks for the feedback!
about 2 years ago
Pro
Gerren Lamson
You really nailed it from the original shot. Love it!
about 2 years ago
Pro
Erica Burnett
I like this version the best. It's readable as Method & Craft and I like that it shows off two distinct styles (versus having the styles intertwined) to illustrate the words themselves. Great ampersand!
about 2 years ago
Definitely reads much better now. I like the "ET" ligature, but for some reason my eye keeps going back to it because of the negative space. Could just be me though. Great work!
about 2 years ago
Pro
Scott Williams
Love it. Great update to the last version.
about 2 years ago
Pro
Dan Mall
I think the hierarchy in this one works best (of the 3 options), but the modified x-height in "Method" seems to create a bit more negative space in the middle of the mark. Even though there's 2 lines, the naturally x-height of Knockout might make it feel like a more natural division of thirds. Does that make sense?
about 2 years ago
Pro
Phil Coffman
@Dan - Yep I'm following you and I can see what you're saying. I worked this to be more of a "square" but may have overdone it a bit. Might help reduce some of the negative space Jeff pointed out with the "ET" ligature too.
about 2 years ago
Rebound
Method & Craft Logo - R2
by Phil Coffman
Changed "Method" to a more pure use of Knockout after Dan's comment.
about 2 years ago
Pro
Paul Armstrong
For me, it's about the arm of the "E" and the bar on the "H" aligning. Small thing, yet so important to the eye (and that's its 20% higher than center gives it a more "playful" feel, if that makes sense).
about 2 years ago