Recently embarked on a one-night naming, branding, and app design project in which I started with the guidelines of "build a mobile app for a banana stand." Any other concepts, naming, design were created in a 6 hour time span in one evening. This is the logo that came out of the deal.
I went with the name "DAYoh" as a reference to the song "Banana Boat" by Harry Belafonte. I thought it was a recognizable solution with the fun friendly personality I was looking for.
2 months ago
by Bob Schuster
This is the home screen for the DAYoh mobile application. The tagline, "Not just your 'nana's stand" is a play on the old adage, "not your grandmother's [x]" replacing "grandmother" with "nana" for, hopefully, obvious reasons. I thought that a banana stand that required a mobile app would really have to be appealing in order to justify the expense, so I decided that each stand would be located at a tourist attraction and have a webcam mounted on it in order for users to see what places like Santa Monica Pier, The Gateway Arch, Ellis Island, etc... looked like at that specific instant. The rest of the features are for credibility and data capture.
2 months ago
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