about 1 month ago
Simplicity is very often underestimated! Good job.
Love the visual explanation of transforming undefined space in the logo. Will this element stay consistent throughout the other materials or will it transform depending on the medium? Curious to know... Great work!
Hi Jared thanks for your interest. The logo can change size (it has an oversized quality across the print work) but the line weights remain consistent and it will always be square. I didn't really feel a flexible logo would be of any benefit and would appear over-designed.
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