I'm not sure I would have gotten the "&" part if I hadn't seen Option A already. On it's own, it just looks like a fancy "E". Maybe a version with the "&" before "CRAFT" ? Might flow/read better that way.
@Marko - Time will tell. This is still in the early stages.
@Reagan - Good point. That's definitely something I was wondering about. I'll give you idea a shot. I might try other ampersands or make my own that looks less like an "E". Might still read.
If you put the ampersand below with "Craft" maybe you can hack a ligature with the bottom border? But then you might want to hack a ligature with the top right corner so it all feeds in and out through the words like a backwards Z. Just a crazy idea.
Thanks for the feedback so far. I'm going to try a few iterations based on the fact that it's hard to make out "Method & Craft" due to the shape of the ampersand and it's placement.
While I love the look of this aesthetically, I think it reads "METHOD CRAFT" a bit too much.
I think the type choices here are a bit more thoughtful and connected. Having the METHOD in a gothic, sans-serif gives it a more mechanical/logical feel, which works well. CRAFT in a serif face does feel more old-world and crafty.
I prefer the font choices in this one for the reason Aaron mentioned, although I'm going to experiment with a few options. Hope to post an update tomorrow.
Decided to try the ampersand on the same line as "Craft" so it's more legible. Also tweaked "Method" a bit. Definitely think this is stronger, thanks for the feedback!
I'm not 100% sure on the one with the Ampersand instead of the E - I think you'd get a lot of those aggravating conversations with people where they said, "Hey - so you work at Method Craft?! Neat" Separating out the Ampersand makes it clearer I think.
25 Responses
Pro
Phil Coffman
Option B. A stacked orientation and a bit more playful than Option A.
about 2 years ago
I really like where you are going with this one
about 2 years ago
Option B for now, let's see what's next ;)
about 2 years ago
Winner.
about 2 years ago
Pro
Reagan Ray
I prefer this one to Option A.
I'm not sure I would have gotten the "&" part if I hadn't seen Option A already. On it's own, it just looks like a fancy "E". Maybe a version with the "&" before "CRAFT" ? Might flow/read better that way.
about 2 years ago
Pro
Chris Bowler
Ditto.
about 2 years ago
Pro
Phil Coffman
@Marko - Time will tell. This is still in the early stages.
@Reagan - Good point. That's definitely something I was wondering about. I'll give you idea a shot. I might try other ampersands or make my own that looks less like an "E". Might still read.
about 2 years ago
Much much better!
about 2 years ago
Pro
Ole Martin Kristiansen
This is really sexy, but I don't read it as "Method & Craft', it's Method Craft with a nice 'E'.
about 2 years ago
I think this is way closer, though, I am not feeling the current amper-E --- but keep pushing this one. Much more original and interesting.
about 2 years ago
Pro
Scott Williams
Very pretty, but doesn’t read as Method & Craft unless you see the other option first.
about 2 years ago
If you put the ampersand below with "Craft" maybe you can hack a ligature with the bottom border? But then you might want to hack a ligature with the top right corner so it all feeds in and out through the words like a backwards Z. Just a crazy idea.
about 2 years ago
Pro
Phil Coffman
Thanks for the feedback so far. I'm going to try a few iterations based on the fact that it's hard to make out "Method & Craft" due to the shape of the ampersand and it's placement.
Any other additional thoughts are welcome!
about 2 years ago
While I love the look of this aesthetically, I think it reads "METHOD CRAFT" a bit too much.
I think the type choices here are a bit more thoughtful and connected. Having the METHOD in a gothic, sans-serif gives it a more mechanical/logical feel, which works well. CRAFT in a serif face does feel more old-world and crafty.
about 2 years ago
Pro
Joey Pfeifer
Beautiful.
about 2 years ago
Pro
Grant Blakeman
I'm liking this a lot. Also liking it over option A.
about 2 years ago
I like the positioning of this one (for a logo) over the other option, though I prefer the type styling of the other one.
about 2 years ago
Pro
Krystyn Heide
^ What Joshua said. ;)
about 2 years ago
Pro
Christian Ross
Option B with potentially the ampersand from A? Or a different one all together?
about 2 years ago
Pro
Phil Coffman
I prefer the font choices in this one for the reason Aaron mentioned, although I'm going to experiment with a few options. Hope to post an update tomorrow.
about 2 years ago
Phwoar! I could get into bed with that one.
about 2 years ago
Rebound
Method & Craft Logo - Update
by Phil Coffman
Decided to try the ampersand on the same line as "Craft" so it's more legible. Also tweaked "Method" a bit. Definitely think this is stronger, thanks for the feedback!
about 2 years ago
I'm not 100% sure on the one with the Ampersand instead of the E - I think you'd get a lot of those aggravating conversations with people where they said, "Hey - so you work at Method Craft?! Neat" Separating out the Ampersand makes it clearer I think.
about 2 years ago
Clever!
almost 2 years ago
Pro
The Skins Factory
It looks like M & THOD CRAFT. Like the other one better.
over 1 year ago