PayPal Holiday Experience

The team wanted to pitch a high end "Holiday Gift Giving Experience" to their contacts at PayPal for the holiday season. They had begun the talks and had interest, but needed to finalize an approach for the final pitch

A UX design that could be taken to the designers to finish up to pitch to Paypal

I was given a really free reign on this in the beginning - and originally I went with a very interactive approach. However, the team wanted it simplified to pitch as to not overwhelm them with the potential cost, so we scaled it down to be a more visually appealing vs a visually interactive pitch

We believe that people who use Paypal would love to give unique gifts to their family and friends over the holidays if they knew where to find them

We believe that if we built a unique gift offering platform that users could pay for using Paypal, they would purchase

the vagueness of the idea and how it was being communicated to me by the other members of the team to design from was a real challenge because they definitely had an "I will know it when I see it" approach, which as a designer can be very difficult
The biggest thing I learned on this project was how to work with vague requirements that are often given when an agency is working on a concept to pitch. I learned what kinds of questions to ask and how to approach design without many requirements which has helped me hugely since this project

I worked my best to get all the clarifying questions I could answered in as detail of a way as possible. However, with this project, since it was an abstract idea they were pitching and not a set of concrete requirements for a client project, it was a little bit harder so this project came together more with multiple iterations of wireframes than anything else