FAST ANSWERS FOR ANXIOUS PEOPLE

FAST ANSWERS FOR ANXIOUS PEOPLE

Fast Answers for Anxious People is a tongue in cheek tarot deck created to wipe out the worries of anxious millenials and genZers, with clear simple answers.​​​​​​​

As part of a digital artist residency, @itspicnic.co. The physical tarot deck got a digital makeover, becoming available as a face filter for instagram and web page, to consult on the go.

A five day long, communication campaign was created, to create hype around the main event, a live tarot reading. The campaign aimed to promote the use of the face filter and to create traffic to a popup shopify account, where the physical cards were made available for purchase.

You can play with the filter here: https://www.instagram.com/ar/299951034715165/