Spire - Logo Progression

I wanted to show the progression of how I came to our final logo. Instead of showing hundreds of my sketches in my notebook, or the many artboards (in sketch and illustrator), I wanted to try and simplify the mess and break it down into 4 different levels of progression that I went through.

It started with a general outline, followed with the fill, then I used the same fill shape two different times inside of the original shape. Finally, the details were added in to complete the logo. If you're interested about the process please shoot me an email at michaelbrooksjr@gmail.com or drop me a line here.

I hope you enjoy — thanks for all the great support, this community is amazing.

You can see the logo live at http://spire.me

Posted on Nov 16, 2013
Michael Brooks Jr.
Chief Product Officer & Designer at Peak Money ✌️&🧡

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