This project will probably change some over the next couple weeks, but check out a quick comp of the new can in the attachment above.
5 months ago
I like the type design alot, but the copy is kind of confusing using 'cider' twice in the mark. I'd drop 'original cider' for something better as a positioning statement, just my $.02.
@Chris Gillis Thanks Chris - completely get what you're getting at, but it isn't really on there twice, is it? One is a brand name, the other is a product description (which has to appear on the can somewhere regardless of what the brand name is).
@Simon Walker ya I totally agree, this may be your big design challenge on the can.
I like that you thickened it up a bit. Very strong.
@Chris Gillis No doubt. Happily, the final decision isn't mine to make.
Love it. Super tight lock up.
In regards to the "Cider Twice" I end up reading the name as EastSiders, not because of the type, but how it sounds in my head. Basically the repetition of the word "Cider" doesn't really detract anything, in my opinion, because of how the brand name reads aloud.
As an avid cider drinker... and east coast native... I need this on a shirt asap. Love it.
I'd buy a tshirt with this awesome design on it
Great stuff, loving the 'E+t+i' ligature.
Thanks very much guys.
@Sean McCabe Yeah, I agree. I go thin a lot these days, but thickening it worked well here.
@Richie Stewart Thanks man - I'm completely with you on that. Looks like it'll probably be changing, though.
E-t-i ligature is sooo beautiful.
You'll be able to see that can from a mile away. Great work! Is that type hand written?
Love that "E" and its swash, very clever !
Cider me timbers this is wicked
@Brian Athey Yep.
this is trash...
quite great actually. I like the fact that it says "Cider Twice".
This is so great! Solid work. :)
Wow, I love the can design! Great job as always!
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