EA Games Rebrand

Work in progress logo for a school project to rebrand EA Games. I've always felt like their current logo is a little bit too harsh for what it is, and it definitely feels dated (especially with how they apply it across products).

I wanted to keep enough of the current logo's DNA, but bring it up to date and make it feel more friendly, open, and playful.

C&C appreciated!

Posted on Oct 16, 2013

More by Kristian Hay

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