Developing the new identity suite a little further.
5 months ago
Diggin' this whole identity, Seth. Couple thoughts: the YR lockup is good, but to have another slab serif font that's not your main typeface seems a bit out of left field. As for the label, I really like all the elements - my only thought would be to maybe swap out the horse at the top with the YR lockup so you don't repeat the horse element twice. Make sense?
One other thing - on your label, time-honored should have a hyphen ;)
That's great feedback, @Brian Gundell. Appreciate it! I wanted to create a little diversity with the two typefaces, but they're probably a little to disparate. Thanks man.
Really like the Logo man, this brand is coming along nicely!
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