Did a custom logotype for JumpCam, which launched today. Read a little more about the project on our good old fashioned website.
6 months ago
@Joseph Did you just critique their hiring/consulting practices based on a logo? I'm all for the concept of feedback, but your feedback here is helping no one become a better logo designer.
@Fuzzco™ Looks great! Good job on this project!
The funky stuff is what makes it interesting imo...
Here are the things that stand out to me:
The 'mp' ligature is odd. The 'm' feels off-balance and the whole thing starts to read like the Greek letter psi. I wonder if the ligature is needed at all. Maybe the 'm' ends the same way as the 'u' before it.
The 'C' also seems a bit awkward to me, especially the bottom half and how it interacts with the 'a' after it. I think I'd prefer if the bottom came in towards the 'a' a little closer before sloping up to meet the implied line from the swash.
Alternatively, if you really want to add a ligature to make the whole thing stand out, maybe drop the 'mp' and find a way to connect the 'Ca' instead.
There's beauty in inconsistency. A click over to the project post reveals more imagery that supports the quirkiness found in the logotype. It may not be elegant, but it is unique, and most importantly it matches up nicely with the personality of the app.
I just read the review on The Verge. Excited to try out the Android version next month.
This is obviously intentionally quirky and fun.
There are things that every type designer would change about every logo.
So yeah, a friend explained to me—apparently my comment came across as VERY different from what I had intended to say; I do apologize for any arrogance/rudeness that came across in the previous comment, it was meant with no disrespect and instead was trying to say that I am not an expert myself and am not qualified to give advice. Please ignore said previous comment and accept this apology; I'll think before I speak next time!
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