Responsive Translation Logo Rebrand

The client, formerly going by 1-800-Translate, understood that their name was dated and did not reflect current technological applications in the field of translation and localization. The signo de exclamación pair is legacy from the old logo, which appeared within speech bubbles -- also dated and cliche. The brackets update reflects a key element to the functionality of modern translation database applications. The angled ends create a sort of "funnel" system which visualizes one language entering the space and a translation flowing out. For the colors, the client liked the old color way which included blue, green, orange and gray. We settled on taking the design down to a simpler 2 color version, with updated, toned-down hues to bring the logo into a more modern era.