After fleshing out the last few concepts and working with the client, we landed on this direction. A solid visual badge that represents both the individual and the home.
What can I say, I'm a sucker for symmetry.
6 months ago
The spacing between the i inside the house and the roof is a little tight. I wonder if it can be opened up more. Additionally, the home seems too stout. Maybe make it a wee bit taller. Lastly, the hard edges of the mark don't mesh well with the typography. Try incorporating the round+hard style of the lettering into the mark for a better visual link.
Maybe you've already tried this but I feel like the negative space in the house could form an "R" if you had the roof a bit less symmetrical. It's good either way though.
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