Branding option for a gourmet pizza bar. Check the attachment for the full effect.
7 months ago
Although I really like the texture and a lot of these elements, I can't help but think that 'posh' and these vintage textures contradict each other.
@Yossi Belkin Great looking aesthetic, Yossi! I really love the etched quality of the tomato/ribbon element, and the texture within the wordmark is fantastic.
But I have a question:
Is this whole thing (your entire shot here) intended to be the full logo lockup, or are you simply showing both primary and secondary marks on the same page? I'm guessing the latter, as it seems the elements are used independently of each other on your assorted applications (shown in the attachment).
I'm asking because, while I *do* get the sense that all of these elements belong to the same brand, and that they fall under the same stylistic umbrella, I feel that there's a bit of a disconnect between the wordmark and the tomato/ribbon crest graphic, when paired together as you have them here. They don't seem to occupy the same space.
Because it's very obvious to me that you totally get branding (and you're really good at it), I assume you've already tried this, but:
I would suggest that you propose the wordmark, by itself (untethered from the graphic), as the primary brand mark. And then think of a way of incorporating "Posh Tomato" — perhaps keeping some semblance of your typographic style from the wordmark — into the tomato/ribbon graphic so that it can be used *in lieu of* — not *in conjunction with* — the wordmark, as a true secondary mark. This way, it could stand alone as its own self-contained unit, and would feel a bit more connected than how it appears currently.
@Jon Stapp | atomicvibe dude, thanks so much for the feedback. Ok, so yes. I put them together here to show off more then one aspect of the brand on dribbble but you are spot on that there is a disconnect when they are stacked like that. The Tomato mark is to be used on things like napkins and stamped menus etc. while the type based primary mark is to be used on the shop and other main focus areas. Again, this is all just a options for the client and I will upload another concept, (that I don't like as much), shortly.
@Chris Thomas thanks! I struggled with that on my own but the place has already been around for a few years and has a very "vintage" vibe and interior so we found that this worked best.
@Yossi Belkin Ahh, right on. Gotcha! Makes total sense. Thanks for elucidating!
@Yossi Belkin That makes sense. Looks like a really good rebrand and thanks for clarifying the other question as well.
It would look sick if the 'T' in tomato wrapped around the bottom half of the tomato so by using negative space you could only show the top half of the tomato. I think that would make the whole logo look much more unified.
love all your designs- great work.
6 months ago
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