Identity- Constant Battle Meals

Constant Battle, a plant-based meal prep and delivery service, new to the central Wisconsin area, wanted their logo to reflect the idea that they understand that eating healthy is a constant battle, it’s balance, and it's work. The final logo is a play on those concepts, displaying an almost Atlas-like boulder rolling forward, trying to achieve that perfect balance. The bold, geometric text supports that boulder, providing the strong foundation needed to achieve that desired balance.