Custom wordmark for a big data aggregation utility that monitors networks and servers.
Client was pretty specific about a few things:
- Wanted the Y to be hidden in negative space.
- Liked the idea of directional arrows to support the 'input/output' data transfer theme, which is what the 'IO' in the name stands for.
This particular shot is just me having fun with Photoshop. The final version will most likely not be this effects-heavy.
Check the 2x size for more detail. Also check the attachment, which shows cleaner versions, as well as flat-color versions.
7 months ago
Hey jon, the geometry is cool. As for readibility I first read it as z'pio
@Abi Thanks, Abi. Yeah, I was afraid readability might be an issue. Honestly, I tried to talk my client out of the negative space Y, but he *really* wants it there. It's derived from a very rough concept sketch he did that he likes (which looks nothing like my version here) which depicts a neg-space Y cutting through both the Z and P.
Anyway, I sketched for days trying my best to uphold the things he liked about his sketch, and this is where I ended up. Hiding a Y between a Z and a P is a pretty frigg'n difficult thing to do.
Since I feared readability might be an issue with this concept, I offered two other more legible solutions (in rough sketch form) that don't feature that negative space Y, but he really gravitated towards this.
Anyway, I haven't sent him any electronic versions yet, so I'm going to show him this, as well as one of my other versions, fully blown out on the razzle & dazzle tip like this one, and see if I can persuade him to go the other direction.
@Jon Stapp | atomicvibe I tend to avoid doing anything from a client's sketch because then you're left at the mercy of their revisioning and man handling... you know, absolute headache (/ had a bad experience). I think the readibility issue is because zypio isnt a word is it? I was trying to associate a word with "zpio" without the y or the " ' " and couldn't figure out one .
@Abi Totally agree. I typically don't work this way either, but this client is an acquaintance of mine, and this is a favor of sorts. The original task was for me to "polish up" his concept.
However, this ended up being easier said than done, since his original concept had a few inherent readability flaws. So I did everything I could to make it work, but that's why I also proposed other concepts.
Anyway, we'll see what he thinks after I build out one of the other concepts.
And no, "zypio" isn't a real word; it's a made up word combining "zyp" (he equates this to "zip" or "fast") and I/O, which, in computerspeak, means "input/output."
So yeah, if it were a more recognizable word, this might read easier.
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