Pokey Belly Logo

Super fun project to work on! The brief was to create a logo for Pokey Belly, a student-led poke bowl shop to be opened in a university. Initially I had the little sumo sitting in a bowl with his belly sticking out but I thought that there was too much going on with that. So I simplified the belly to the 'x' belly button in between the name. Also peep the bowl on the head if you didn't see it already :--)