Logo for a Software Consulting Company

Yeolmae Media Inc., is a tech company that provides software consulting services specializing in building weather, climate, and environment analysis systems based in South Korea.

The logo that I created stands for YM from Yeol-Mae, with a leaf which is a part of the Y.

Yeolmae means fruition in Korean. ‘Fruition’ can be described by following the lines starting from the bottom right. A seed goes on a journey from the very right side of the M, goes along the back of the letter, before sprouting into a leaf to form the Y.

I used the Tradewind color (hex code#62adb5) to signify the company’s identity (a software consulting company specializing in climate analysis) and emphasize its security and reliability.

I added the gradient to reflect a single connected line to emphasize togetherness and for a trendy look.

The fonts are sans-serif to convey modernity and simplicity which are the characteristics of the tech company.