Just wrapped up the 'BD' project for a digital design firm in Boston, AU.
Not 100% sure they're sticking with the current color scheme > but it's the primary option for the moment... If we go ahead with a variation for the ID material, I'll be sure to post an update.
Thanks a ton to everyone for all the comments & input along the way! As always, your thoughts are tremendously appreciated! :)
@Tim / Ali / Jan / Simon / Benjamin - Cheers guys! Thanks a lot! :)
@Luke - Ha! I said the same thing for the SEED project... Just happens that way sometimes > a few projects at once with a similar color theme. Orange in this case was was originally inspired by the iron rich Australian soil ;) Again it might change...but I think it works rather well.
@mroncetwice - When it makes sense, it makes sense ;)
On quick comment, mark is great. Lettering not so, first problem letter S and B, they look flipped, usual problem, you need to pull back first bowl of B and negative space of S is not balanced. Upper part needs to be smaller than the lower. T is too narrow.
Come later to Skype I'll show you quick sketches how to fix this.
@Sandro - Of course I value your opinion, but honestly we're pretty set with this as is. RE the 'B' > it isn't actually flipped, but rather equal top & bottom... Obviously those aren't your standard 'B' proportions, but it's not a mistake > given that it emulates the same curves as the 'B' in the mark. (Same deal for the 'D') RE the 'S' & 'T's you're right > the 'S' actually does look flipped, and the 'T's could probably be widen up just a bit. Thanks for the thoughts ;)
It works for the mark because it is not finished, but because of ending of that lower bowl (the way how curve is going) it looks like its going to fall over on the right. You just need to pull the upper bowl few points to the left so that is visually ballanced. Now it is mathematically probably.
@Sandro - Yeah, I kind of see what you mean about the mark version > it kind of tricks your eye... Check out the update via flickr. Adjusted T's & flipped the 'S'. The 'S' alteration isn't dramatic, but I think I'm happy with it. Still not sure I want to mess with the 'B'...but it's the same right now in the update.
@Sandro - Good pointers, thanks for taking the time :) I think the 'B/S' are going to remain as is, but I did adjust the 'L' and the spacing issue was already updated in the larger version. RE the crossbar on the 'A' > it's the same weight as everything else, so I think it's ok.
35 Responses (page 1 of 2)
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Michael Spitz
Just wrapped up the 'BD' project for a digital design firm in Boston, AU.
Not 100% sure they're sticking with the current color scheme > but it's the primary option for the moment... If we go ahead with a variation for the ID material, I'll be sure to post an update.
Thanks a ton to everyone for all the comments & input along the way! As always, your thoughts are tremendously appreciated! :)
**FINALIZED via > FLICKR
over 2 years ago
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Tim Boelaars
Oh yeah!
over 2 years ago
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Muhammad Ali Effendy
Lovely stuff my friend!
over 2 years ago
Well done, I like harmony between type and icon.
over 2 years ago
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Luke Ritchie
beautifully done Michael!orange your fav colour? ;)
over 2 years ago
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Jon Mills
on a word bubble kick of late, eh? :P
over 2 years ago
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Simon Gustavsson
Yep the type fits reaallly good!
over 2 years ago
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Benjamin Brown
The type is awesome. great stuff, michael!
over 2 years ago
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Michael Spitz
@Tim / Ali / Jan / Simon / Benjamin - Cheers guys! Thanks a lot! :)
@Luke - Ha! I said the same thing for the SEED
project... Just happens that way sometimes > a few projects at once with a similar color theme. Orange in this case was was originally inspired by the iron rich Australian soil ;) Again it might change...but I think it works rather well.
@mroncetwice - When it makes sense, it makes sense ;)
over 2 years ago
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Romain Diguet
Great & Clever as usual!
over 2 years ago
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Nemanja Jovanovic aka Frac...
superbly finished,and super awesome typo choice works pretty well together!
over 2 years ago
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Sandro Dujmenovic
On quick comment, mark is great. Lettering not so, first problem letter S and B, they look flipped, usual problem, you need to pull back first bowl of B and negative space of S is not balanced. Upper part needs to be smaller than the lower. T is too narrow.
Come later to Skype I'll show you quick sketches how to fix this.
over 2 years ago
Pro
Michael Spitz
@Romain / Nemanja - Thanks a bunch guys!
@Sandro - Of course I value your opinion, but honestly we're pretty set with this as is. RE the 'B' > it isn't actually flipped, but rather equal top & bottom... Obviously those aren't your standard 'B' proportions, but it's not a mistake > given that it emulates the same curves as the 'B' in the mark. (Same deal for the 'D') RE the 'S' & 'T's you're right > the 'S' actually does look flipped, and the 'T's could probably be widen up just a bit. Thanks for the thoughts ;)
over 2 years ago
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Sean Heisler
Nice! Good type too, nice job.
over 2 years ago
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Jacob Klos
Gorgeous, Mr. Spitz.
over 2 years ago
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Henric Sjösten
Bloody nailed it, Mike!
over 2 years ago
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Michael Spitz
@Sean / Jacob / Henric - Thanks a ton guys! :)
over 2 years ago
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Sandro Dujmenovic
It works for the mark because it is not finished, but because of ending of that lower bowl (the way how curve is going) it looks like its going to fall over on the right. You just need to pull the upper bowl few points to the left so that is visually ballanced. Now it is mathematically probably.
"D" is ok, works well. Biggest issue S and T.
over 2 years ago
Nice one buddy!
over 2 years ago
Pro
Michael Spitz
@Sandro - Yeah, I kind of see what you mean about the mark version > it kind of tricks your eye... Check out the update via flickr. Adjusted T's & flipped the 'S'. The 'S' alteration isn't dramatic, but I think I'm happy with it. Still not sure I want to mess with the 'B'...but it's the same right now in the update.
@Ivan - Thanks a lot my good man! :)
over 2 years ago
Lovely work.
over 2 years ago
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Herson Rodriguez
@Michael, You did it again. Looks great
over 2 years ago
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Sandro Dujmenovic
Here is a quick sketch: http://cl.ly/3C3m013l0I1o3M1k0u2I
Hope this helps. :)
Also bar on the A is a few points too thick.
over 2 years ago
Pro
Michael Spitz
@Amanda / Herson - Thanks a lot guys! :)
@Sandro - Good pointers, thanks for taking the time :) I think the 'B/S' are going to remain as is, but I did adjust the 'L' and the spacing issue was already updated in the larger version. RE the crossbar on the 'A' > it's the same weight as everything else, so I think it's ok.
over 2 years ago
Pro
Michael Spitz
@Mike - Thanks a lot buddy! Much appreciated! :)
over 2 years ago