Busted out some brushes and got way outta my comfort zone for a new brand.
4 months ago
YES! Love this!
Dude, this is amazing. The lettering is fantastic. I dig it.
Very abstract mark. Love the lower-case 'f' in contrast to the capitol 'H'. Great work.
OH WOWS. What kind brush kit did you use for Adobe Suite 3? Can have download link?
Haha! After seeing @Travis Ladue 's Instagram pic of the pile of fresh's, this is great :)
That letterhead is really nice.
@Scott Hill It's great (and completely nerve-wracking) to step so far out of your comfort zone, but when you do, and you achieve results like this, it's such a rewarding feeling.
This is a really killer mark and brand aesthetic, Scott. The very loose, hand drawn brush quality really lends itself well to an organic produce store. Really well done!!
That H is brilliant
Dude this is really nice! I'm sure you'll catch this, and not to sound like an a-hole, but i noticed the kerning on Produce (between the r and the o) looks a bit off? But Seriously this is really great! And I agree that H is great!
@wesley powell That was on purpose. I vectorized that text and then placed all the letters one by one to get a naturally placed feel. I wanted everything to have a human touch to it.
Oh!! Gotcha. (Embarrassed...) That's a really great touch. I'm even seeing it in the subtly of how the base lines are slightly offset. Great job!
Great job, man. Stepping out of that zone can be very nerve-racking. Congrats on a successful end result.
After seeing the beginnings of this on IG it makes you appreciate it so much more. You killed it. Any idea how many sheets of paper it took?
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