After working on the site design for the last few weeks we've started to work on the rebrand. Two options show above.
More to come!
8 months ago
Nice, can't wait to see more.
I only see one option above haha.
Love the type. I would be interested seeing it kerned farther, due to the the name and it's resemblance of "stretching".
I love this. That S!
@John Howard Check below the shot (attachments).
Nice!!Tough call - I think i like the 2nd option more. Might scale better as well.
Agreed with @Charlie Waite, the second one will scale better since the first one has that very small dot that would probably get lost. Plus I like the look of the second one better, that shadow/disconnect of the letter form is really nice.
I'm a fan of the 2nd one better. Think a lot of users won't connect the dot to the brand. K has a bit more personality as well.
Great stuff. The letters look very static for an elastic name — maybe less geometry behind the forms.
I agree on the second one as well here man, K is more visually interesting. I see @matt yow's point but I think the brand here doesn't need to represent "elasticity" per se...just my 2 cents.
Completely agree @Marco. Just seems the other end of the spectrum: very static — that’s all. Too elastic will look hokey and amateur.
I like option 2 better. But maybe cause I'm not quite sure if the dot is supposed to represent something.
Love the simplicity @Shaun.
I'm with the others that the 2nd option is the better of the two. The dot in the 1st could become one of those elements that becomes painful as you expand the identity. And the 'k' in option 2 is fab IMO.
@Marco and @matt, perhaps the name itself is enough to give the elasticity...?
i kind of like it. if i was to give any suggestions i would try to include some more breaks in the rest of the type, not just the k. im a fan of the dot actually though. maybe some other letters can have dots in and around them? great mark though.
I like it bro @Shaun Moynihan as it's perfectly done, but it's maybe too perfect and too clean, I'm still looking for something that will bring this little higher :)
@Shaun Moynihan The 2nd version clinches it for me. As @Warwick Kay mentioned, there's more personality going in. Both are great though. What typeface is that? Or is it custom lettered?
Tough one! I would go with option 2 :)
Looking good! A couple suggestions, I'd make the 'S' a little less wide and bring the angle sharper to match the angle of the 'K' crossbar. L-A looks a bit open, also (those nasty uppercase L's), I might shrink the horizontal width of the L a tad and kern it tighter.
@Shaun Moynihan great to see you are reviving this! We should chat sometime soon... I am out my own again too.
by Shaun Moynihan
Worked towards softening the overall mark and working on the spacing throughout. Thanks for all your feedback on my initial concept!
View the details of the build here.
8 months ago
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