"Viva Chocolat will be supplying pure, single-origin Ecuadorian couverture Chocolat to the food industry, and so is initially not a consumer orientated chocolate brand."
New idea for this somewhat slow-burner of a logo project for Viva Chocolat.
Used a basic shape of the cocoa pod which contains the beans represented by uber small irregular shape 'dots'. The final version will have various irregularities rather than being perfectly symmetrical, which includes: each of the microscopically small beans (about 16-18 in each cocoa pod), the 4 pods and the surrounding container of stylised leaf shapes.
Still not happy with the type choice and style as we don't know yet the style/shape/proportions of the packaging etc, which will provide me better guidelines for the style and proportions of the finished typography etc.
8 months ago
This looks awesome. A winner in my book!
like this a lot more than the plays on the leading V, reminds me of a wax seal.
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