Working with @matt yow on some super early and dirty concepts for a new branding project. Celebrating life and making a traditionally morbid industry happy again.
Note: This branding is not for a funeral home, it is for a innovative tech company that helps funeral homes evolve in the industry that is ever changing. The death of a loved one should be celebrated by the loving memories you had with them. That's the twist.
Created with the Focus Lab team
8 months ago
what a fresh palette, nice and clean and summer-y
Seems the lego table from your recent trip has inspired you @Bill - Really like that one! :)
I can spot a Focus Lab project a mile away. You guys are doing it right. Good stuff!
This is fantastic. Really. The graves. The icons. @Bill S Kenney @matt yow bravo fellas.
I always wonder how big each art board is on your shots
@Edgar Vargas 400×300px.
The colours are so cheerful! definitely gives out a positive vibe
STOP THE AWESOMENESS! NOW! :D
I've never been so happy about a funeral home!
Looks awesome. People are gonna be dying to get in there.
Truthfully, this is too happy for a funeral home... Having had the unfortunate experience to attend a couple of funerals, I would never want to see those colors and iconography involved with the space and the events. Yes, they are going after a specific segment of the market, but I would be very anxious about implementing something like this as it will most definitely make an impact on business, one way or another.
@OlegZ this is not for the funeral home itself. This is for the company that helps the funeral home move forward in a changing market. That might help with the context. I do agree this is bright and airy and might be toned down but since we are in round one we are running wild :)
It's certainly a very interesting twist on a touching subject. The colours could appear to be too bright, but it really does depend who's looking at them.
I agree with what you guys are trying to say here. Death is one of the most natural parts of life, let's embrace that. Lets celebrate the miracle that is life.
Gotta be honest here, it's one thing to celebrate life, but it's another to have images of graves and holes in the ground to remind the living of where their loved ones are. Just sayin. Not feeling the graves, but everything else is very nice!
I really enjoy looking at these types of shots... so inspirational.
@Pushing Giants we def understand that. This was just the part of wacky round one we wanted to show.
These are a whole lot of colors. IF it would be used like this (not saying it will but if) then I would ask where do you use so many colors :p I don't do much brand design but it's always like 3-5 colors and then shades of the main colors..
BUT don't get me wrong I like this kind of designing brands very much! Like others say I can stare for hours at your designs and not be bored :)
@Raquel Román Parrado It's hard to tell at the moment. We typically create brands that have any where from 1 to 5 colors but we are going a bit outside the box on this project in every way. Time will tell, we have many rounds to go :)
Nice work so far. Can't wait to see the finished product!
A lot of great concepts/ideas at play here. Excited to see this pan out. Nice work!
@Jonathan Patterson @Mike Berg Thanks fellas!
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