Primitive Logo Options

Primitive, a digital solutions agency based in Texas, commissioned me for their logo & style direction for the rebrand. This shows a few explorations, with the top right being the final one.

The brief in short, was to create an identity that conveyed “old school character, dependability, durability, grit and endurance but with a modern mid-west vibe”.

Check out their new site, designed in house:
https://www.leadwithprimitive.com/