I'm going out on a limb releasing something that isn't finished here but after all isn't this what this community is for? Thoughts, input and critiques more than welcome.
More info here
8 months ago
Project looks really good so far, I think the rationale behind it makes a lot of sense and it still reads immediately (at least for me). I'd say go for it!
I stumbled on this accidentally and realized I knew who this logo was for! That's great that you're working with such an amazing cause.
I really like the thinking behind it, although I think the gestalt isn't as strong on the R and S. Maybe exaggerate the counters a bit more? Those are really challenging and I see you've experimented a bit already on those letters.
You've got some great typographic work to show and look forward to seeing the final version of this!
It really does look good!
@Luz Bratcher thanks for the input! I had an older version of the R with the middle line extended but ditched it. http://cdn.dropmark.com/39456/c75b5ac05f527f6120b0a7c21e285ccc1e13ea33/Screen-Shot-2013-04-25-at-11.51.31-PM2.png
I'll have to experiment with the S some more.
The mood boards look really nice but I don't get the feeling of rest from them. If you are going for the word REST amidst a bit of chaos then I think you have it. They just feel a little cold to me.
@Jesse Owen good point. It's definitely the least baked element of my work so far. I intended on the brand being very clean and calm. Posting progress soon!
Ugh. This is so good, bro. By the way, is that how you show clients new work?
very satisfying, to my eyes
It's a powerful logotype. Right away, I feel the connection between the letterforms and the idea of being stolen away, or feeling incomplete.
@Andrew James Love that, "stolen away". Well said.
Logotype feels perfectly-balanced; I wouldn't change a thing. Not sure if the image within is a permanent part of the brand language, but it might be a bit difficult to understand—especially in the absence of the supporting photography.
@Matt Chase thanks Matt! All photography was simply directional. We're shooting our own photos later this month.
I didn't quite get it at first, but I guess there's always someone who won't. It makes sense after reading your process. Excellent work!
Edit: I'd like to also say something else quick. The logo has almost this feeling of uneasiness (imbalance, if you will), and it makes sense too considering the organization it is for. I want to ask the question, why did you choose it to be this way (or did they want that)? Is that something you wish to convey?
This is fantastic Jeremy, As @Andrew James said, it gives a strong nod to Hiding or being taken away. The whole cleanliness and simplistic approach I think represents the "Rest" aspect well.
this is dope, those mood boards are killer as well. inspiring stuff.
agree with everyone else. great
I'm in love with this! Logo work doesn't get better than this!
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