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8 Responses
This is for an important identity project for online electrical and computer seller http://ebuyer.com
Foehn and Hirsch is their own brand and have asked me to redesign their current logo. We have looked at many styles and have settled on this as the basis for the design.
Given that this is a large roll out, will be printed on a huge array of products, TV's, MP3's, DVD's etc, I need to be sure that the letter spacing etc is top notch.
Not looking for feedback on the actual font as the client is very happy with this design. It consists of a modified font for the ampersand and typeface from Daltoon Maag - Effra Bold.
Any feedback on kerning, general spacing would be most appreciative. The initials will be used mostly for product badges the products, whereas the full wording will be used for websites and product packaging.
After this check, I will be designing a A2 sheet of the logotype at various sizes, colours, tints and backgrounds and getting a Cromalin Proof done for accurate testing.
Thanks in advance.
about 2 years ago
Pro
Dean Hudson
I would tighten up the 'F' and 'O' ever so slightly. In the smallest version, the vertical lines in 'H-I-R' get a bit murky but they look good in larger sizes
about 2 years ago
I think you should make the kerning on the "F & H" larger; it looks rather awkward at smaller sizes.
about 2 years ago
Pro
Jason Vanlue
Nice Graham...would the client go for no spacing on the F&H? Sort of blend those three characters together?
about 2 years ago
Jason : I am looking at a way to create a more unique mark for the initials, something that 'belongs' to them. Don't want to force the issue, so something subtle. Bit like the 'cut' in the 'o' of the Microsoft logo. This phase is to get the foundation set.
Not looked at closing the spacing, as the previous version was quite open. The problem is that they had products as small as earbuds, so the initialmark needs to be clear at a very small size. I am fearful that anything too closed up will fill in at these small sizes.
But will explore the option on the Cromalin test sheet, and see how it looks.
:)
about 2 years ago
Dean : In fairness, the main wording will only be used sparingly, and likely not in such small sizes. I do see what you mean, will look at that later.
Have tweaked the FO, but only so very slightly and it does sit better... :)
about 2 years ago
Pro
Jason Vanlue
Gotya, understand on some of the small products. Really like the typeface you chose. Although I like the ampersand, another option could be a + sign, sort of a Bausch + Lomb concept...just a thought.
about 2 years ago
Rebound
Foehn & Hirsch Identity
by Graham Smith
Revised design for Foehn & Hirsch. A custom ampersand with a little 'nick' at the bottom of the ampersand, left of the foot. Just a small detail.
about 2 years ago