video reply thread

So much of our lives today revolve around influencing and sharing our thoughts online. Yet the public debate around content is stil limited to text messages and social media.

The goal of this project, created for Mosaaek, was to give audiences a face, and humanize the public debate arena.

From a UX perspective, the challenge was to enable users to leave video replies on each other's video content. The replies are timestamped to the timeline, to emphasize different topics. Then, each reply can become the beginning of a debate in itself.