Logo re-design for hotel chain
Just for fun. I was doing something at work and I noticed the logo for Best Western had a really nice W that got lost in the big bold yellow type.
I kept the top half of the original shape, made the blue a little deeper to contrast better with the bright red, and made the type smaller with more space between letters. I tried different serif typefaces but they kept competing with the W.
Also, got rid of that giant 'registered trademark' symbol.
branding
flat
flat design
geometric
identity
julieta felix
logo
mexico
navy
redesign
re design
vector
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Posted on
Jul 9, 2013
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