Working on a logo for food photographers.
Decided to move forward with this direction because it fits better for food photography subject as I feel it. More soft and smooth. Anyway it still needs more tweaks with a composition and strokes' thickness and contrast.
Scanned image with the lettering written with a Faber Castell Pitt brush pen and then inked using a gel pen and tracing paper.
5 months ago
Hey Sergey, I hope you don't mind me saying, but I feel like this version has lost a few of the characteristics that made your previous post so popular. Don't get me wrong, this is still wonderful lettering and if I had seen this first, I would have drooled over it no doubt. For me it seems like you've lost a bit of that finesse with the 'gr' ligature. I feel like the 'r' isn't as tight as the previous, leading my eyes straight to the negative space in this version. I also LOVED the previous 'g' and how it followed through to an underline. I do prefer in this version the tightness of the 'ient' but prefer the 's' of the previous. This 'I' is fantastic and very unique, but I also really loved the flow of the previous.
I've always admired your effortless style and you're a true inspiration when it comes to lettering, but since it is a WIP I thought I'd throw in my 2 cents. Keep up the stellar work.
@Matt Vergotis Hey Matt, no problem at all, I'm always open to a constructive feedback. Btw, the client saw the option you are talking about so he asked me to move forward with it:) Thank you very much for your comment!
@Matt Vergotis you hit the nail on the head.
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