The Creatives forum Logo design

So a friend of mine approached me with her idea of wanting to make an impact and creating an astounding “forum”
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She wanted “A forum that housed Designers, photographers, videographers, model, fashion designers, youtubers, bloggers, artistes, makeup artist, artists,etc.
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Her keyword was “Creatives in general”.
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As usual, her brief led to a series of discussions and reviews as to what her brand logo should look like.
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1. COLORFUL - Her target market were youths and creatives in general and thus subjecting the logo to just one color will certainly be a biased judgement.
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2. EDGY - Her ideology, concept and network of creatives are avant-garde, trendy and dynamic.
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3. LETTER-MARK - Her brand mark needed to be recognizable and easily decipherable without much cognitive load.
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All these led to this final piece.

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