Part of a new label design for the CXXVI flagship woven, the Original Stevedore. This one is way cooler than I can even show yet, this is just a small piece.
5 months ago
The S and the E that flow into banners are gorgeous! So classy & tough!
I read it as Hevedore.
Very nicely done!
I read either a P or an H. Love "Fit For A Lifetime"
I was initially caught on the 'S' but the 'teve' combo registered it properly after a second. I love it as-is, especially the surprising small caps 'E's.
Did you start out with a particular typeface and modify it, or some other process? How did you arrive at this design? LOVE it. Fantastic work. :)
@Jen Willett Nope, just something I whipped up! My idea was to have it match an awkward design aesthetic of early 1900s newspaper ad branding. A lot of times you'll see characters written almost in an old style (for example the uppercase S which dates back well over 150 years with a root in traditional Germanic script) and a mix and match of stylistic small cap Es tossed in.
There was a time when creative lettering had nothing else to reference but old Germanic and Latin styles, and it ended up looking like this kind of thing. That's what I was trying to accomplish here.
Loving the script
Nothin but the best. Great work man!
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