Possible new direction that will allow for some interesting story telling within the mark when applicable. Leveraging imagery to help tell more of a holistic brand story, more than a single mark could achieve. Yes this will not work on every medium but there would be single color versions as well.
Still a work in progress.
Created with the Focus Lab team
5 months ago
Really nice. My favorite so far.
Hm, not sure about this direction @Bill. Though it might allow a lot of space for story telling it does not have this unique feel to it like the direction from your last WIP shot, which also was pretty good for transporting more information/stories than "just" being a mark.
I am digging this. Keep pushing it for sure!
Great work! as always!
Interesting approach, I really like where this is heading. I would like to high-light that one must have someone curating the content that'll be used with this logo mark. Other-wise, the brand will start to get diluted. Perhaps you've ran into the same conundrum in the past.
Interesting and looks great. Reminds me of some of Paul Rands work.
Oh my god Bill you just used the letter U with photography in it. This is not design. Why are you posting this?!
@Dan Malarkey huh?
@Sam Stratton haha don't worry @Dan Malarkey is just being funny. I def laughed loudly when I saw that. Well played sir :)
@Bill S Kenney @Dan Malarkey haha it's so hard to tell sarcasm on this internet thing
I was just trolling. I have to do something when im feeding a baby. @Sam Stratton :)
Maybe this? http://www.unitedpixelworkers.com/
@Visualia ⚒ Ever heard of something like a copyright?! ;)
The more I see the process.. The more I'm loving it!
awesome as always
This is called a Dynamic Identity
More on this subject: http://www.ireneontwerp.nl/identities/Dynamic-Identities-book/
Feel the saturation on the photographs is too much. Such bright images whilst trying to show a white U in the negative space just hurts my eyes. The concept is nice though.
Looks awesome Bill :) Nice work!
This is really slick for a university! wow
@Ivo Ruijters Thanks for the link, just bought the book on Amazon. :)
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