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What about those midnight shoppers has to blind themselves for buying 2 or 3 caprices?

BBC News Research shows there's this trend that has been rising over the past 2 years:
"Electronics retailer Currys PC World told the BBC that traffic to its website usually peaks between 20:00 - 22:00 on weekday nights. But in the last year, there has been a 10% increase in customers shopping between 22:00 and 03:00."

What is probably causing this trend:
• More sophisticated softwares and business models
• Busier work lives
• Availability

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