Got the awesome privilege of redesigning Cabela's distinct corporate logo. Completely redrawn from the ground up — it came out awesome.
You can find more about the brand relaunch and work here — http://www.cabelas.com/assets/collections/IIYN/itsinyournature.html
9 months ago
I like it I love the new S
Much improved! Great work.
@Dino Gilley @Josh Austin Thanks guys!
Nice work Rob, glad so see you got rid of that weird connection between the 'b' and 'e'.
@Bob Ewing Thanks Bob! It became a huge focus point — I couldn't get my eyes away from. I had to get rid of the swash on the S too because it felt so unbalanced.
Yeah, I keep watching animation and you did a great job. Love the new 's' as well.
Wow! It looks very nice, congrats on the gig as well! Looks worlds better — removing the sharp corners, awkward b-e connector, etc.
@Joseph Alessio Thanks!
6 months ago
Very cool man. I noticed the change when I was there a few days ago, nice work. Glad there are corporations out there hiring good designers.
5 months ago
Thanks @derric! Work became real when I saw the first signage example. Super stoked they are really rolling it out hard.
4 months ago
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