Got the awesome privilege of redesigning Cabela's distinct corporate logo. Completely redrawn from the ground up — it came out awesome.
You can find more about the brand relaunch and work here — http://www.cabelas.com/assets/collections/IIYN/itsinyournature.html
6 months ago
I like it I love the new S
Much improved! Great work.
@Dino Gilley @Josh Austin Thanks guys!
Nice work Rob, glad so see you got rid of that weird connection between the 'b' and 'e'.
@Bob Ewing Thanks Bob! It became a huge focus point — I couldn't get my eyes away from. I had to get rid of the swash on the S too because it felt so unbalanced.
Yeah, I keep watching animation and you did a great job. Love the new 's' as well.
Wow! It looks very nice, congrats on the gig as well! Looks worlds better — removing the sharp corners, awkward b-e connector, etc.
@Joseph Alessio Thanks!
3 months ago
Very cool man. I noticed the change when I was there a few days ago, nice work. Glad there are corporations out there hiring good designers.
about 1 month ago
Thanks @derric! Work became real when I saw the first signage example. Super stoked they are really rolling it out hard.
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter