El Zalate Luxury Logos +

Logo design I created for El Zalate, a luxury rental property located in San Jose del Cabo, Mexico. The project brief was to rebrand the property with new, modern, luxury branding.

The approach to the logo is to create a gold logo mark to immediately signal "luxury". I also wanted to include a little touch of nature, which lead to the spikey fern design that wraps around the Z in the logo and the lockup.