The Early Bird 10 Mile Run
Earn your worm.
The Early Bird is a running event from Pink Gorilla Events, the premier athletic event production company in the Midwest. We were approached by Pink Gorilla to help brand a new event on an extremely tight timeline. The goal: Conduct an event that attracts early bird runners (and drinkers) and 40-something soccer moms, who are part of the brunch crowd, and swear they are still cool.
For the logo, Pink Gorilla wanted a wordmark that fit in with their family of other events, while keeping unique enough to standout and be identified as the best running event of the spring. Using a custom font with stylized lettering, a slight tilt and subtle texture accomplished just that.
bird
branding
early bird
event
event branding
identity
identity design
logo
logo design
morning
sun
sunrise
sunset
View all tags
Posted on
Apr 27, 2020
More by Branden Bopp View profile
Like