Psych & Soul Merch +

Vinyl Envy is a vinyl record store, live music venue, and a cornerstone for art, music, and culture in Victoria. Every year, they host a two-day music festival–Psych & Soul–that features our area's top psychedelic rock and soul music bands. I worked with Vinyl Envy to design print and web advertising to spread the hype about this year's festival.

The design style is inspired by the aesthetic of psychedelic rock in the 1970's, bringing a mix of bright colours and fluid, expressive type. This theme also inspired the lava lamp graphics that are part of the event's branding.