As people are struggling with the sweeping style changes on iOS, I figured I'd slightly document our move to a completely new visual language at doubleTwist.
We're adapting from our old, fairly graphic-heavy style to a new, much more sparse style to fit in with the evolved 'Holo' aesthetic of Android. Our first release is but a basic adjustment, a very sweeping redesign is our next goal. I'll share steps of the design here as I go along.
With iOS' design being in such flux, it's a good moment to look back on the way Android's design has changed.
Android's first major redesign and attempt to find its own new visual identity was 'Holo', introduced with Honeycomb.
Honeycomb looked, for lack of a better word, pants-on-head ridiculous. A few people loved it, but c'mon. Look at that clock!
But in releasing Honeycomb, Google had made its first step to finding a new identity, visually. It was a brave new world, and over the next three and a half years they refined to the point where we now all recognize Google's style, and – dare I say it? – it has become beautiful.
One of the key things that eventually have Holo a soul was the re-introduction of slight effects, shadows, bevels, gradients - it came back to life.
User interfaces aren't dead. The subtle interactivity of iOS 7 reminds us of this so well: it moves with us, with the world, and its visual design should reflect the fact that it is more than just dead pixels. Slight details like these help that. I hope we'll see this aesthetic of iOS evolve like Android did.
9 months ago
Amen, and good luck!
Lovely simple ideas.
Quite basically the current iteration of iOS 7 is their very own Honeycomb, their first try to break out of old ways. The icons are terrible but the dynamic elements on the UI are superb.
I wonder if on the time till iOS 7 release Apple designers will be able to take iOS 7 Honeycomb state to the more refined current state of Android. I'm not sure if is naive to think on much improvements towards release but I sure hope so.
I absolutely agree that OS UI has to evolve in order to improve. I am just not sure about the logic of the current trend towards flat/flatter user interfaces that forces us to rely on animation for affordance when static, "dead" pixels can be less obtrusive, and let the 'content come first' as people like to say.
That's not to say animation shouldn't play a major role in an OS, as animation makes UI delightful and usable when done subtly, just that it shouldn't be a crutch to lean on that hampers usability for the sake of an aesthetic.
by Baglan Dosmagambetov
I don't yet fully understand the new iOS7 visual style; that shouldn't stop me from mocking it, should it? :)
9 months ago
Nice one! I would say add more space below the exclamation mark.
@Sebastiaan de With Nice shot! Deze komt bekend voor uit de Tweakers serie ;) Leuk en spontaan interview. Keep up the good work!
7 months ago
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